In the 19c, jeans are made for hard workers, because the material was very strong and it didn’t wear out easily. In those days, gold was found in California and famous Gold Rush began. The gold miners wanted clothes that were strong and did not tear easily.
Then, in the 1930’s, Hollywood made many movies about western cowboys. The idea of Cowboys wearing jeans became the stereotype of Cowboys and since then jeans have become very popular.
In my country, Japan, we also had a same situation. Jeans came to Japan along with the American Movie star, James Dean, after world war two. Those days, Japan tried to catch up with America, and we desired the clothes, movies, foods, culture from America, which was fascinating to Japanese. Jeans was one of them. Then Japanese started a jeans company, because jeans are very popular in Japan, too. EDWIN is a Japanese clothing brand founded in 1969 by Edwin Company mainly focused on jeans manufacture. It became popular in Japan like Levi’s, Lee or Wrangler was popular in America. EDWIN is the anagram of denim. If you see first two letter “D” and “E” change the position, and “NIM” change to “MIN” and 180 degree change. Now, you see DENIM change to EDWIN. There is another story told about EDWIN, which means Ed(o) + win. We called Tokyo (East side of Japan) Edo in 17C to 19C. In that time, Edo is the capital of Japan, which means that is was also the center of the political system. However, on the other hand, the center of the business was the West side of Japan, Osaka. So the merchants of Tokyo were competing with the Osaka people, and they were always waiting for the chance to win. Then new fashion “Jeans” came to Japan from America after world war two. The founder thought it’s good opportunity that they can win against Osaka, so he made the jeans manufacture company “EDWIN” as the first jeans company in Japan. Then EDWIN became the first share in Japan in those days, so EDWIN won Osaka’ merchants in name and in reality. Now, there are many brands of jeans. I also wear as not only casual but also fashion clothes.