Is Obesity More Than a Choice?

Group topic: Is Obesity More Than a Choice?

  1. Alverneq’srole is to figure out the different ways which we can promote exercise to children.
    1. http://letsmove.gov/
  2. Tina’srole is to connect economic situations to access to healthy foods.
    1. http://www.foodbanknyc.org/food-poverty-in-nyc/who-we-help#children
    2. http://www.nytimes.com/2009/10/06/nyregion/06calories.html?_r=1
    3. NYCHungerExperience2010LessFoodontheTableFullReport.pdf
    4. http://www.sustainweb.org/page.php?id=234
    5. http://frac.org/initiatives/hunger-and-obesity/are-low-income-people-at-greater-risk-for-overweight-or-obesity/
  3. Childhood obesity in relation to school lunches:
    1. Monika: Nutritional problems with school lunches. Focusing on information on the results of schools that have changed their school lunch programs. Focusing on reaching children.
      1. http://www.nytimes.com/2009/11/29/health/policy/29diet.html
      2. http://www.nytimes.com/2010/03/31/dining/31lunch.html
      3. http://www.foodpolitics.com/tag/school-food/
      4. Reaching kids: http://www.foodfight.org/index2.html
    2. Haruyo’srole is to figure out how parents need to get involved in their children’s diet. They are responsible as well for the food the children eat. Research information on the Japanese programs that are in place, how they are succeeding or failing. Can it come here to the U.S.
      1. Reaching to Parents: http://brooklynfoodcoalition.ning.com/page/brooklyn-school-food-network
      2. http://www.opt-osfns.org/osfns/ParentInformation/Default.aspx

Goal: To end childhood obesity. We no longer want obesity to be a choice that people are forced to make. Economic hardships do not allow the lower class to have access to healthier foods, so they are forced to eat junk food. T.V. ads only discuss exercise as a solution to the fast food problem. But the solution is eliminating unhealthy food and replacing it with healthier and more nourishing food. We will figure out ways to promote consistent, and fun activities while also providing ways to have access to healthier foods. Why does healthy food need to be expensive? We want to figure out ways to make it affordable for children a part of the lower class.

Strategic Plan: Our intended audience should be fast food institutions, healthy food institutions, and parents. Fast food institutions are responsible for providing unhealthy meals for the public to eat. Calorie counters do NOT help. It is very rare to see people pay attention to that. Healthy food institutions need to figure out ways to continue to produce fresh, healthy products without the inflated prices. Parents need to discover recipes that will help children have all the nutrition they need without the “inflating” side affects. Parents are as responsible as the institutions.

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1 comment
  1. I like this strategy very much- taking some communal responsibility for children who are otherwise helpless when it comes to which food they have access to. I like that you’re marketing to parents, the ones who will ultimately control their choices- if this campaign is successful, marketing to parents will ensure that better choices are made almost overnight.

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