Group members: Tina, Alverneq, Monika, Haruyo, Abe
Objective: Our objective is to help children make better choices in their health life and prevent obesity. Our goal is to educate children about the relationship between calories and activity in order to promote a healthier lifestyle.
Strategy: We will be going to a classroom in an elementary school and teaching children the concept of calories and how to keep it under control. This will start off our campaign as our test group of children.
Our lesson will consist of the information from the video below:
Approach: Our form of media will be a video campaign. The video will consist of the following:
1. Record us going into a school classroom and teaching the children about calorie intake and how to stay active.
2. Interview children about the foods that they like and how the lesson has changed how they look at food.
3. Use this video as our media format to go viral and fight obesity.
We will use sites such as: Facebook, Twitter, Youtube, Foursquare, and Vimeo, and we will also be e-mailing family and friends, our own schools, and we will hand out links to the people who are on their laptops in the libraries at Hunter College.
The Video below is an example of how our campaign video will look: